A brand new evaluation has discovered that out of main tech giants, Apple collects the least quantity of non-public consumer information from its customers, with Google, Twitter, Amazon, and Fb, accumulating far more information from its customers than the iPhone maker.

The examine measured what number of information factors every firm collects from its customers. The examine discovered that Google topped the record, accumulating a complete of 39 information factors for every of its customers. Twitter and Amazon comply with by accumulating 24 and 23 information factors for every consumer, respectively.

Presumably shocking to some, Fb, identified to be in favor of consumer monitoring, comes near Apple by solely accumulating 14 information factors for every consumer. Apple is at the backside of the record and solely collects 12 information factors for every consumer, in response to the examine. Apple, not like Google, depends far more closely on on-device machine studying and algorithms to dictate personalization options, similar to customized music suggestions for Apple Music and curated images in Pictures.

Whereas Apple collects the least quantity of consumer information from its customers, it is making it tougher for different corporations, similar to Google and Fb, to gather information from ‌iPhone‌ customers. In 2020, Apple launched App Monitoring Transparency (ATT), a immediate that gives customers the alternative of whether or not they want to be tracked throughout apps and web sites owned by different corporations. Fb has vehemently spoken out in opposition to ATT, and particulars final yr revealed the immediate change may have value social media corporations $10 billion in income for 2021.