Android or iPhone? Whereas the talk nonetheless rages on, Apple (NASDAQ:AAPL) has been steadily choosing up market share in recent times, even because it presses into new horizons like promoting, funds, streaming content material and well being. Its iPhone enterprise nonetheless stays a staple of the corporate, and has been a dominant power within the smartphone market after kicking off the cellular revolution in 2007.

Snapshot: In keeping with contemporary information from Counterpoint Analysis, Apple (AAPL) has surpassed Android (NASDAQ:GOOG) (NASDAQ:GOOGL) to account for greater than half of all smartphones getting used within the U.S.. The iPhone has even been rising at a 5% clip over the previous few years, up from 35% in 2019, 40% in 2020 and 45% in 2021. Numbers are primarily based on the “put in base” – or the quantity of smartphones presently in use – in comparison with different metrics like shipments or purchases, which might range significantly from quarter to quarter. Apple even refers to its “put in base” as the primary lever of its “companies enterprise” and the “engine for our firm.”

“Working methods are like religions – by no means vital adjustments. However over the previous 4 years the circulation has persistently been Android to iOS,” wrote Jeff Fieldhack, Analysis Director at Counterpoint. “This is an enormous milestone that we might see replicated in different prosperous nations throughout the globe.”

Upcoming occasion: After reaching a four-and-a-half-month excessive throughout mid-August, Apple’s (AAPL) inventory has fallen 9% over the previous two weeks, dragged down by basic considerations over the economic system and rates of interest. The late-summer swoon comes forward of the extremely anticipated launch of the iPhone 14 subsequent Wednesday, which would be the firm’s first in-person occasion because the pandemic started in March 2020. Can the brand new product cycle restart AAPL’s upward momentum and make the tech large a shopping for alternative?