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Journey-hailing service Uber is closing down its loyalty program, Uber Rewards, with customers being urged to join the Uber One subscription to get common Uber and Uber Eats reductions.
Since 2018, Uber Rewards supplied customers with discounted rides and meals deliveries, by incomes factors from spending cash on the service. The free-to-join loyalty program is now being wound up, in favor of a paid different.
In an e mail to Uber Rewards customers seen by The Verge and an replace to assist pages, customers are warned that Uber Rewards is ending on November 1, 2022. Members will proceed to earn rewards factors till August 31 and can have till October 31 to redeem any factors in their account towards any relevant rewards.
Uber will not be changing Uber Rewards straight, however as a substitute is nudging customers in the route of Uber One. All Uber Rewards customers will be capable to check out the Uber One membership free for a month, based on the e-mail.
Fairly than requiring customers to earn rewards, Uber One as a substitute works from a month-to-month price of $9.99 or $49.99 per yr. For that price, customers get to put Uber Eats orders with out paying a supply price, stand up to 10% off eligible Uber Eats deliveries and pickup orders, 5% off Uber rides from top-rated drivers, and different bonuses.
The closure of Uber Rewards could also be unwelcome to high-volume customers of the service, since they’d even be excessive factors earners. Incomes 7,500 factors designated a person as “Diamond tier,” which supplied premium buyer assist, three free Uber Eats deliveries, and complimentary trip upgrades, amongst different bonuses.
Diamond tier clients will nonetheless have cellphone assist after Uber Rewards’ closure, Uber claims.