By Catherine Thorbecke and Samantha Murphy Kelly | CNN Enterprise
Apple is anticipated to debut its iPhone 14 lineup at the corporate’s annual September keynote event on Wednesday.
The product event, which has been teased with a “far out” tagline, will happen at Apple’s Cupertino, California, headquarters and shall be livestreamed on Apple’s web site and social media channels.
This yr’s invitation featured an evening sky with a constellation of stars forming the Apple brand, main some to speculate there shall be main digital camera upgrades on iPhones to permit for higher nighttime or long-distance images. However in typical Apple trend, the tech big was sparse on particulars because it builds up pleasure and urges prospects to tune in on the massive day.
The event will kick off at 10 a.m. PT/1 p.m. ET on Wednesday, and CNN Enterprise will carry stay protection of it. Here’s a look at what to expect from CEO Tim Prepare dinner and his staff.
The star of the present
Because it has performed yearly for a couple of decade, Apple is extensively anticipated to unveil its newest iPhone at the September keynote.
Apple is anticipated to go huge with the iPhone 14 — actually. It’s rumored that it’ll debut a 6.7-inch cellphone that’s not a Professional mannequin, which means it can have the larger display dimension however with out the upper price ticket. The rumor mill additionally means that Apple may ditch its cheaper, mini-sized iPhone within the 14 lineup in order that they don’t compete with iPhone SE gross sales.
Forecasts level to the newest Professional mannequin being barely slimmer, and the much-disliked notch across the front-facing digital camera system to be absent within the new iPhone fashions.
Apple watchers are additionally getting excited a couple of potential main digital camera high quality improve with the iPhone 14 — probably one that may shoot 8K video. If this occurs, it may very well be among the many greatest modifications to the iPhone’s digital camera high quality to date.
How Apple will value the iPhone 14 is already shaping up to be a check, as broader financial situations for each the tech sector and shoppers have entered uneven waters. A handful of analysts have already forecast slight value hikes(*14*) for the latest-and-greatest iPhone mannequin. “My expectation is that Apple will most likely have to nudge costs up,” Ben Wooden, chief analyst at market analysis agency CCS Perception, informed CNN Enterprise forward of the event.
At present, the common, non-mini iPhone 13 begins at $799, the iPhone 13 Professional begins at $999 and the iPhone 13 Professional Max begins at $1,099. Some analysts are predicting a $100 value hike on at least the higher-end Professional and Professional Max fashions. However given the pressure shoppers are dealing with, he thinks Apple can even do “every part they will to make that as minimal as attainable.” This might imply providing enticing trade-in bonuses, fee installment plans, and different affords.
Regardless of rising inflation and different financial headwinds, Prepare dinner stated within the firm’s most up-to-date earnings name that there was “no apparent proof” of macroeconomic influence on iPhone gross sales but. This doesn’t imply the tech big is immune to a worsening financial local weather. It reported a virtually 11% decline in earnings through the three months ending in June, in contrast to the identical interval a yr in the past. This event additionally comes amid provide chain hiccups linked to China’s zero-Covid coverage.(*14*)
Lastly, there was some chatter that Apple might take away the iPhone’s Lightning port in new fashions and go for a design with charging through wi-fi MagSafe. There have additionally been rumors that some US fashions might launch with out a bodily SIM slot, as Apple strikes in the direction of an eSIM-only design.
Apple Watches, iOS 16 launch date, and extra
New Apple Watch fashions are anticipated to be unveiled on Wednesday, together with a higher-end providing. An official launch date for iOS 16, the much-hyped newest replace that can let customers personalize their iPhone lock screens (like Android does) and incorporates a revamped iMessage, can also be anticipated to be introduced.
What not to expect
With the brand new iPhone anticipated to take heart stage, many analysts don’t expect Apple to launch new iPads or Mac computer systems till October. After all, the rumor mill can at all times be incorrect about this stuff. Apple can also be unlikely to debut its beforehand rumored and much-anticipated AR headset on Wednesday.
Regardless of rival Samsung’s love affair with foldable units(*14*), Apple remains to be not anticipated to unveil such an iPhone this fall.
CNN Enterprise will carry stay protection of Prepare dinner’s huge manufacturing, so tune in right here because the world’s most beneficial tech firm lastly places all rumors to relaxation and divulges a few of its newest devices on the cusp of the busy vacation procuring season.
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