In a current Tweet, Android thought it was cleverly exposing an iPhone iOS flaw. Or at the very least what Android perceived as an iOS flaw. The caption learn, 

“If they will put WiFi on a aircraft 33,000 ft. within the sky, why do you continue to want a cell sign simply to textual content?

Apple hasn’t talked about it. We, nonetheless, love an knowledgeable viewers. #GetTheMessage”

The message that Android did not appear to get was that in its snide try to air Apple’s soiled laundry, what it uncovered was its personal largest flaw. As a result of there’s one factor that Apple will get that Android doesn’t-and it boils down to only one phrase. 

Android’s Tweet states that “Apple does not let you know the entire reality about learn receipts.” However in fact, Android does. Android goes on to clarify why the iPhone does present learn receipts for all texts (not to be confused with iMessages). 

Apple’s soiled little secret, in accordance to Android, is that iPhones depend on outdated expertise (SMS/MMS) to talk with non-iPhones. Whereas Android is not mistaken, it does not get the story fairly proper. As a result of there’s one thing Android does not need customers to know. 

Android crafts the story to make it sound like an issue. And it’s a downside however just for these utilizing the Android working system. 

For Apple, this is not an issue in any respect. In truth, it was designed this manner on objective and for a superb cause that Android doesn’t fairly perceive. It’s a part of Steve Jobs’ sensible three-step technique for fixing tough issues and It occurs to be the precise cause why Apple’s iPhone income was $191 Billion in 2021-$165 Billion greater than Android’s estimated income of $31 Billion

Apple has one factor Android does not: sensible advertising. 

Apple constructed the iPhone utilizing a number of sensible development hacking methods. From the “Despatched from an iPhone” message that was robotically added to outgoing emails and altering the message shade to blue giving customers the power to know which machine their contacts have been utilizing to learn receipts-the characteristic that permits you to see whether or not somebody has learn your textual content.

The genius a part of Apple’s advertising technique was that it did not simply make folks need to personal an iPhone, it made folks need their family and friends members to additionally personal an iPhone. As a result of, positive, Apple may simply allow learn receipts on textual content messages, however why would it not? In any case, it is one of many perks of being an iPhone consumer and a part of the Apple membership. 

As trivial as learn receipts are, they’re one tiny instance of how Apple did an unbelievable job of promoting the iPhone, turning it right into a product that had record-breaking income final year-representing 52 p.c of Apple’s whole income. 

Whereas Android factors fingers at Apple for missing the expertise to roll out one thing as primary as enabling learn receipts on textual content messages, Android reveals its lack of know-how of strategic advertising. Whereas Android makes the elementary mistake of laughing at one thing it does not perceive, it illustrates its lack of promoting prowess and why its income is only a small fraction of the iPhone’s. 

As a lot as advertising could be seen as a really lengthy four-letter phrase, companies that grasp advertising can dominate their markets, construct cult manufacturers, and surpass their competitors. Advertising performs a significant position within the diploma of success companies have. With nice advertising mediocre startups succeed and with mediocre advertising nice startups should fail. 

Apple centered on sensible advertising methods from the onset. It made folks need to be part of one thing. It used a advertising exclusivity technique to gasoline need. And it makes it recognized who used an iPhone and who did not to additional enhance product demand. Android could be superior, however due to Apple’s genius advertising, iOS customers would possibly by no means know. 

The opinions expressed right here by Inc.com columnists are their very own, not these of Inc.com.

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