Apple announces ‘Beats x Kim’ collab, but all I see is shapewear – TechCrunch

Apple and Kim Kardashian introduced their first collaboration this week, taking the Beats Match Professional wi-fi earbuds to new, nude-toned heights.

In hues so impartial they may make even Sir Jony Ive blush, Apple mentioned the buds will are available in three flavors: “moon,” “dune” and “earth.” They’ll debut on on August 16 and “in restricted portions” at some Apple Shops and third-party retailers the following day.

If this collab tugs at your coronary heart strings, the Kardashian-approved buds will set you again $200, or $20 greater than the usual Beats Match Professional price recently. The minimal colours are all that’s new, they usually seem to have been plucked proper out of a lookbook for SKIMS, the shapewear firm Kardashian launched (and rapidly rebranded) in 2019.

Left to proper: Beats x Kim buds circumstances in “earth,” “dune” and “moon” hues. Picture Credit: Apple

“Because you’re carrying one thing day-after-day, I needed them to have the ability to mix in,” mentioned Kim Kardashian in an advert for the buds. “I’ve by no means seen any tech merchandise, particularly headphones, be in impartial colours.”

Apple acquired Beats from Dr. Dre and music government Jimmy Iovine again in 2014 for a cool $3 billion.

‘The place can I discover them?’

That includes the identical innards that launched in November 2021, Apple mentioned it can promote the special-edition buds in 9 international locations. Right here’s the place people can decide up a pair (listed alphabetically).

Australia: David Jones

Canada:, Amazon and SSENSE

China: Lane Crawford and WeChat

France:, an Apple Retailer in Paris (Champs-Élysées) and Galeries Lafayette

Germany:, an Apple retailer in Berlin (Kurfürstendamm) and Zalando


Switzerland: Zalando

UK:, Amazon, an Apple Retailer in London (Regent St.) and Selfridges

U.S.: and Amazon, in addition to at Apple Shops in Los Angeles (on the Grove, Tower Theater and third St. Promenade areas), New York (fifth Ave. and Soho), Miami (Aventura) and Chicago (Michigan Ave.).