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Apple applies for more ‘Reality’ trademarks for AR, VR headset

Apple applies for more ‘Reality’ trademarks for AR, VR headset

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Apple’s preparation for a future AR or VR headset launch is constant, with the corporate making use of for more trademarks utilizing the “Actuality” identify in quite a few territories.

In Could, it was found Apple had filed for trademarks for “realityOS,” which is considered the working system for its often-rumored and lengthy in improvement AR headset or VR headwear. Plainly Apple’s not completed in its efforts to safe as a lot of the branding as potential for the gadget.

A collection of filings linked to Apple have been present in quite a few international locations, together with the U.S., the E.U., U.Okay., Canada, Australia, New Zealand, Costa Rica, and Uruguay. All of them apply to the phrases “Actuality One,” “Actuality Professional,” and “Actuality Processor.”

The filings, found by Bloomberg, aren’t particularly registered by Apple. Nonetheless, the filings observe the same old sample for Apple trademark functions for upcoming merchandise.

The filings have been registered to Immersive Well being Options LLC, believed to be an Apple shell firm included in February. In flip, that firm’s registration was carried out by the Company Belief Co., a agency that’s utilized by firms making an attempt to keep up secrecy and to distance themselves from filings.

The filings additionally concerned the usage of main and boutique legislation companies in every nation, once more with hyperlinks to Apple. For instance, Simpson Grierson dealt with “Actuality” filings in New Zealand, however Apple had beforehand used the identical agency to file the company identify “Apple Gross sales New Zealand.”

Whereas “Actuality Processor” might be the identify of a chip used within the headset, it’s more probably that “Actuality One” and “Actuality Professional” might be the names for the headset, or for linked programs. Each “One” and “Professional” are suffixes that Apple has utilized in its services and products prior to now.

Apple’s headset is considered in an superior stage of improvement, and is anticipated to be a premium gadget that is lighter and more comfy to put on than its rivals. Thought to value as much as $3,000, the headset will allegedly use a pair of 4K OLED shows, 15 digital camera modules, and doubtlessly have help for eye monitoring and hand gestures.

Present hypothesis is for a launch in early 2023.


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