CNN
 — 

Apple unveiled its new iPhone 14 lineup at a press occasion on Wednesday, together with three new Apple Watch fashions, an replace to its fashionable AirPods product line and a function that might save lives when cell service isn’t out there.

At a closely-watched occasion from its headquarters in Cupertino, California, Apple confirmed off 4 new smartphones, together with a bigger 6.7-inch iPhone 14 Plus mannequin and an up to date iPhone 14 Professional that rethinks the much-maligned notch. In typical Apple style, the units additionally supply higher battery life and digicam options than the yr prior.

The most important shock, nevertheless, would be the value: The iPhone 14 and 14 Plus will begin at $799 and $899, respectively, the identical beginning costs as final yr’s fashions. The iPhone 14 Professional and Professional Max begin at $999 and $1099, respectively, additionally unchanged from the yr prior. Analysts broadly predicted Apple would hike the value of the premium fashions by $100.

“It’s spectacular that Apple has maintained year-on-year pricing parity on the new iPhone 14 units within the US,” mentioned Ben Wooden, chief analyst at market analysis agency CCS Perception. “We had anticipated that inflation, elevated manufacturing and element prices, and different bills equivalent to costlier transport would have led Apple to extend its retail pricing.”

For Apple, the stakes are all the time excessive to persuade clients to improve units, and particularly the iPhone, which stays its central product. That job is probably made harder this yr by broader financial jitters, together with fears of a looming recession.

Apple unveils the new iPhone 14 product line at a big press event on Wednesday.

All through the occasion, Apple appeared to alternate between pitching its suite of merchandise as instruments for dwelling our greatest lives and additionally for avoiding any variety of ills which will befall clients in an unsure world, starting from automotive crashes to getting stranded within the wild.

Apple introduced a number of new Apple Watch fashions, together with a higher-end model that prices $799 and is designed to assist the wants of a rarefied group of out of doors lovers. It additionally added an choice for its watches to detect when a consumer has been in a automotive crash, in addition to a satellite tv for pc connectivity function for telephones, which is meant to assist individuals talk when their cell service isn’t working.

Listed below are the large highlights from the occasion:

Apple unveiled 4 new smartphones, together with the new iPhone 14 with a 6.1-inch display and the iPhone 14 Plus with a bigger 6.7-inch display.

The new iPhone 14 incorporates a 12 MP essential digicam with larger pixels, a sooner aperture and improved sensors. It additionally makes use of the identical chip as final yr’s iPhone 13 Professional mannequin (the A15), the primary time it’s repeated a chip in years.

For the primary time, nevertheless, the new entrance digicam has auto focus, permitting it to focus at a number of distances in low mild for higher particular person and group selfies. It additionally has a new motion mode that lets customers maintain movies steady whereas transferring.

Apple’s new Professional line options an always-on show and the flexibility to obtain notifications and actions by what the corporate is looking “the dynamic island,” the a lot polarizing notch on the high of the telephone that’s now thought-about a function. The Professional line additionally comes with the first-ever 48 MP digicam on an iPhone.

The iPhone 14 Pro.

In a notable shift, the iPhone 14 lineup additionally eliminates the necessity for a bodily SIM card and as an alternative makes use of a digital “e-SIM” card. Now, customers can retailer a number of e-SIMs on the identical machine and have a number of mobile plans and telephone numbers on the identical telephone. It additionally prevents others from eradicating the bodily SIM card in case your iPhone is misplaced or stolen. Apple mentioned all US fashions of the iPhone will now not have the SIM tray.

The iPhone 14 and iPhone 14 Professional will are available 5 colours: midnight, starlight, blue, purple and purple.

Apple unveiled three new smartwatches on the occasion: the Sequence 8, the SE and the Extremely.

On the excessive finish, the Extremely mannequin is designed to assist customers observe endurance coaching, scuba diving adventures and triathlons. The machine will get about 36 hours on a single cost, is extra waterproof and boasts an enhanced compass that may work at night time, within the ocean and different situations.

On the low finish, Apple up to date the SE to be as much as 20% sooner than the prior model. It begins at $249 for GPS fashions and $299 for mobile fashions.

Apple Watch Series 8.

And within the center is the Sequence 8 mannequin, which begins at $399. Like prior variations of Apple’s smartwatch, the Sequence 8 is meant to encourage customers to remain lively and match. Apple additionally emphasised the Watch’s options for ladies’s well being, with revamped interval cycle monitoring instruments that may predict ovulation. The monitoring information is stored on every machine and solely accessible by a passcode or face ID, in line with the corporate. Apple doesn’t have a key to encrypted information and so it can’t entry it with out your specific permission.

The announcement comes as information safety for ladies has turn out to be a serious flashpoint within the wake of the Supreme Court docket choice to overturn Roe v. Wade.

Apple confirmed off its newest technology of AirPods Professional, one in every of its larger breakout merchandise of current years. The new AirPods Professional can have six hours of listening time with a single cost, higher than the unique model. Every headphone and the case itself are actually outfitted to make a noise that can assist you discover it. And a lightweight swipe up and down the headphone will enhance or lower quantity.

The new AirPods Pro.

AirPods Professional now comes with improved dynamic noise-cancellation know-how, and can cancel out double the quantity of noise in comparison with the unique model. In the meantime, a new adaptive transparency mode goals to scale back harsh environmental noise.

The AirPods Professional 2 price $249 and hit shops on Friday.

Whereas Apple didn’t unveil any groundbreaking new {hardware} merchandise, no less than one new function might show to be a sport changer for patrons — albeit in uncommon conditions.

The new Emergency SOS through Satellite tv for pc function, which Apple mentioned has been within the works for years, was designed and constructed particularly for iPhone 14 units to connect with satellites when not close to a terrestrial tower. By permitting customers to level their machine towards a satellite tv for pc, which the telephone will assist find, customers will be capable to ship and obtain data to get emergency assist.

The corporate mentioned it created a brief textual content compression mechanism to condense messages that take about 15 seconds to ship if a consumer has a transparent view of the sky. (It might take a couple of minutes longer if one thing like foliage is in the best way.)

Apple mentioned native suppliers might be alerted to assist name for assist.

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