Apple CEO Tim Cook speaks onstage throughout day 2 of Vox Media’s 2022 Code Convention in Beverly Hills, California.
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Apple CEO Tim Cook mentioned on Wednesday that Apple does not spend a lot of effort enhancing the texting experience between iPhones and Android units as a result of its customers have not been asking for it.
“I do not hear our customers asking that we put a lot of vitality on that, on this level,” Cook mentioned in response to an viewers query at Vox Media’s Code Convention in Beverly Hills, California. “I might like to convert you to iPhone.”
The response comes lower than a month after Google kicked off an promoting marketing campaign meant to place stress on Apple.
Presently, texts between iPhones use iMessage, which has a a lot smoother experience than when an Android machine texts an iPhone, by which SMS messages present up as inexperienced bubbles. Google needs Apple to undertake RCS, a type of messaging that is meant as a next-generation SMS substitute with encryption and different trendy options.
The questioner pressed Cook, saying that he cannot ship movies to his mom due to the constraints of SMS messaging.
“Purchase your mom an iPhone,” Cook mentioned.
Cook was joined by former Apple head designer Jony Ive and Laurene Powell Jobs to debate the legacy of Apple’s founder and announce a new Steve Jobs archive and potential documentary.
Apple’s current privateness push is not a new objective for the corporate — the pondering really goes again to founder Steve Jobs, Cook mentioned.
“Steve actually ingrained within the firm within the early days within the significance of privateness and it has solely grown since,” Cook mentioned.
Cook cited a 2010 discuss by Jobs the place he mentioned that privateness signifies that customers consent to share their knowledge. “Privateness means folks know what they’re signing up for, in plain English, and repeatedly. That is what it means,” Jobs mentioned within the discuss cited by Cook.
Cook’s remarks come as the corporate’s privateness push has drawn growing criticism as self-serving as the corporate has launched new privateness options that make internet advertising tougher to measure as Apple reportedly plans to extend the dimensions of its promoting enterprise and introduces new advert items.
That is the identical philosophy behind App Monitoring Transparency, a characteristic launched in 2021 that has roiled the internet advertising trade. iPhone house owners are requested earlier than sharing a distinctive machine identification quantity with apps after they boot up — and most iPhone house owners select to not, stopping on-line advertisers from precisely monitoring the efficiency of their advertisements.
Corporations together with Fb dad or mum Meta have blasted the change as anticompetitive. In February, Meta mentioned it could price it $10 billion this yr.
“What we felt is that folks ought to personal their knowledge, and they need to make their very own resolution,” Cook mentioned on Wednesday. “Folks must be empowered to have the ability to make that call in a actually simple and easy method. Not buried 95 pages deep in a privateness coverage someplace.”
Cook elaborated that Apple follows stricter guidelines than advertisers and defended the corporate’s search advertisements.
“We have by no means mentioned digital promoting is a unhealthy factor,” Cook mentioned. “What is not good is vacuuming up folks’s knowledge after they’re not doing so on an knowledgeable foundation.”
Cook was requested if he noticed Apple as a highly effective firm that has stepped in as a result of regulators have not handed privateness legal guidelines.
“We’re not making an attempt to be a regulator,” Cook mentioned. “All we’re making an attempt to do is give folks the flexibility to make the choice for themselves.”