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Apple managed to grow iPhone shipments in the European market because the area’s broader smartphone business took a dive in the second quarter of 2022.
Amid a deteriorating macroeconomic local weather and geopolitical uncertainty, the European smartphone market declined 11% year-over-year in Q2 2022, in keeping with new knowledge by Counterpoint Analysis printed Tuesday.
Notably, each Apple and Samsung truly grew their overall shipments and market share by 3% and 5%, respectively, in the course of the decline.
Samsung remained the highest smartphone maker in Europe in the second quarter with 32% of the market. Apple got here in second in the course of the fiscal interval with 24% of the market.
Counterpoint Analysis attributes Apple’s progress to the third-generation iPhone SE, although different knowledge means that higher-tier iPhone 13 and iPhone 13 Professional fashions are promoting unusually effectively in 2022 — at the very least in the U.S.
“[The] state of affairs in Europe sadly stays bleak. Many international locations in Europe are slipping nearer to recession, and home political tensions in quite a few international locations past Russia and Ukraine are rising, for instance in France, Germany and the UK,” stated Jan Stryjak, Affiliate Director at Counterpoint. “We stay hopeful, although, that the underside has been reached and the trajectory ought to flip upwards quickly, however the restoration will probably be lengthy and sluggish.”
Different reviews have steered that Apple’s gadgets are persevering with to see cargo progress amid falling smartphone gross sales. Again in April, Canalys reported that Apple was the one smartphone vendor to see shipments rise in the first quarter of 2022.