Apple plans to start displaying search advertisements in its Maps app on the iPhone beginning subsequent yr, in accordance to Bloomberg‘s Mark Gurman.

“I imagine the engineering work is already underway to launch search advertisements in the Apple Maps app, and we must always start to see it’s carried out someday subsequent yr,” wrote Gurman, in the subscriber-only model of his “Energy On” e-newsletter at present.

Ads in the Apple Maps app wouldn’t be the normal banner advertisements that you simply see on web sites, however slightly paid search outcomes. For instance, a quick meals chain might pay Apple to seem close to the highest of the outcomes when a consumer searches for “burgers” or “fries.” Many comparable apps already provide search advertisements, together with Google Maps, Waze, and Yelp.

Apple already shows search advertisements in the App Retailer, permitting builders to pay to promote their apps to customers who seek for related key phrases. Apple can also be planning to present advertisements in the App Retailer’s “Right this moment” tab and in a brand new “You Would possibly Additionally Like” part on the backside of app listings, whereas banner advertisements are displayed in Apple’s Information and Shares apps.

Final week, Gurman mentioned Apple is planning to considerably broaden its promoting enterprise over time. In his e-newsletter, he mentioned that Apple’s promoting division is producing about $4 billion in income yearly and that Apple’s promoting chief Todd Teresi desires to improve that determine to at the least $10 billion per yr over time.