Do you know you may search for a precise phrase or phrase on Google by placing citation marks round it? It’s an effective way to get particular about one thing you’re on the lookout for. And on Thursday, Google introduced what I feel might be a pleasant enchancment: the small snippets beneath a search end result hyperlink will now be created primarily based on the place the quoted time period seems on the web page.
Google’s weblog publish about the change has a superb picture that illustrates how this may work in follow, which I’ve included under. Google googled “google search,” and the two snippets proven in the instance each embrace the bolded phrase “Google Search.”
Beforehand, Google would present you outcomes that included the quoted phrase or phrase, however the small snippet beneath a hyperlink could not have proven precisely the place the phrase appeared on a web page. In the weblog publish, Google’s Yonghao Jin explains why that was and why it made the change:
In the previous, we didn’t all the time do that as a result of typically the quoted materials seems in areas of a doc that don’t lend themselves to creating useful snippets. For instance, a phrase or phrase may seem in the menu merchandise of a web page, the place you’d navigate to totally different sections of the website. Making a snippet round sections like which may not produce an simply readable description.
We’ve heard suggestions that folks doing quoted searches worth seeing the place the quoted materials happens on a web page, slightly than an total description of the web page. Our enchancment is designed to assist deal with this.
As famous in the weblog publish, there are a couple of caveats about quoted searches. Some textual content could also be hidden in a meta description tag or alt textual content and never be simply seen on a web page, for instance, or Google could have crawled a web page when it contained a quoted time period that has since been eliminated in an replace. And Google “primarily” bolds quoted content material in webpage snippets on desktop — bolding received’t work for cell outcomes.