Sony is usually a bit too quiet for our tastes at occasions, however when it’s acquired a blockbuster unique to market, it tends to enter overdrive. God of War Ragnarok, out at present around the globe, is totally in every single place proper now – regardless of which nation you reside in, you’ll little question be seeing tv commercials, posters, and even freakin’ practice liveries!

In truth, the hype is so robust that different manufacturers try to capitalise on it. Take this set of billboards at Chatham station in England. On the one facet is Kratos and Atreus, a fairly bog-standard show from PlayStation UK. On the opposite, nonetheless, is an opportunistic advert from KFC: “And that’s why there’s KFC supply!” In different phrases, sit back and order your self a Depraved Zinger burger when you go to Midgard.