Sandmarc has launched a brand new Cloud Diffusion Filter for the iPhone which is designed to present an ethereal and cinematic look to footage. The diffusion filter creates a smooth glowing impact whereas taking pictures evening images, golden hour portraits, and video.

The clip-on filter envelopes the iPhone’s three digital camera lens array but additionally has an attachment to match over Sandmarc’s anamorphic, huge, and telephoto lenses, which connect by way of their Sandmarc smartphone case. The filter itself has an etched floor which creates a haze impact round vibrant instantly lit objects like streetlights or neon indicators.

Sandmarc explains that the filter principally takes the brightest objects throughout the scope of the lens and types a smooth haze round them. The corporate additionally claims it additionally finds the shadows and lifts them barely.

“When the sunshine hits the diffusion filter it spreads out throughout the etched floor of the filter. Due to this fact, it creates a haze impact when the consumer takes their shot utilizing this filter,” the corporate says. “It can be crucial to observe that the filter just isn’t the identical factor as an out-of-focused or blurred shot.”

The Cloud Diffusion filter is available in a two-filter set, with a 1/4 Diffusion filter for a 25% glow from the lens, and a 1/8 diffusion for a extra refined 12.5% power. The filter preserves sharpness and distinction however permits a dreamy glow to encompass vibrant objects. It additionally casts some ambient mild into the shadows to reveal a bit extra element.

The Cloud Diffusion filter is crafted with multi-coated glass embedded in an aluminum body. The filter has an outer diameter of 61mm, and an internal diameter of 40.6mm, which permits it to cowl all three lenses within the iPhone 13’s design, however the filter can be appropriate with iPhones going all the way in which down to the iPhone SE.

The clip-on possibility is barely proven with iPhone, however there’s a chance that it might probably work with Android-based units as properly. Sandmarc additionally says that when the filter is utilized by itself — exterior of the smartphone clip attachment — it might probably assist GoPro Hero 10, Hero 9, and most DSLRs and mirrorless cameras.

The Sandmarc Cloud Diffusion Filter for the iPhone comes with each the 1/4 and 1/8 filters, the smartphone clip-on mount, and a filter pouch. The filter is presently out there to pre-order for $99 from Sandmarc’s web site and it’s anticipated to begin transport on August 11.