Telegram CEO Pavel Durov wrote a put up this week to disclose that Apple was holding off on releasing a significant Telegram update for an unknown purpose. Now the update has lastly been approved in the iOS App Store, and Durov confirmed that Apple complained about new animated emoji included in the app.

The most recent update to Telegram’s app for iOS comes with a number of new options, particularly for Premium subscribers. For instance, it lets customers prohibit voice messages and even reward somebody with a Telegram Premium subscription. Nevertheless, probably the most notable characteristic coming with this update is the brand new emoji panel, which additionally brings new animated emoji.

Extra animated emoji coming to Telegram

Telegram already has some animated emoji, however now the platform is taking this characteristic even additional. Customers can lastly add a number of animated emoji to their messages, whereas beforehand solely emoji despatched individually have been animated. The app presents a number of packs of “Telemoji,” as these new animated emoji are known as.

And that’s the place the scenario with Apple comes in. In a brand new put up on his Telegram channel, Durov claims that Apple has demanded that the platform take away Telemoji from the update. That’s as a result of, among the many new packs, there was one closely impressed by the unique iOS emoji however with animations created by Telegram.

In keeping with Durov, Telemoji “would have introduced a complete new dimension” in comparison with the “static low-resolution emoji” that come included in iOS. Telegram’s CEO argues that Apple has opposed the “larger high quality vector-animated variations of the usual emoji.”

The Telegram update with Telemoji has been approved by the App Store assessment group. Nevertheless, a minimum of for now, this model doesn’t embody the animated emoji pack impressed by Apple’s design language. Durov says that, in the long run, this may encourage Telegram to make Telemoji much more “distinctive and recognizable.”

Update

An Apple spokesperson reached out to 9to5Mac with some particulars about what occurred with the Telegram update.

The App Store assessment group discovered that a few of the new Telegram emoji had the identical language as Apple’s trademark emoji. In keeping with the App Store’s 5.2.5 guideline, third-party builders can’t create apps which can be “confusingly much like an present Apple product.” In the identical guideline, Apple makes it clear that this contains not replicating Apple emoji design.

Apple informed Telegram the explanation why the app update was rejected and the way builders may proceed to make the update compliant with the App Store pointers. As soon as Telegram eliminated the emoji pack impressed by Apple’s emoji, the app update was approved in the App Store.

The corporate identified that every one App Store builders are beneath the identical guidelines, and that these pointers not solely defend customers, but additionally logos.

It’s price noting that solely Premium subscribers can ship Telemoji, however anybody can view them in messages. Telegram is accessible free of charge on the App Store, however the Premium subscription prices $4.99 per thirty days for iOS customers.

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