The favored brief video platform TikTok at present has two totally different feeds out there to customers. Whereas the primary “For You” feed options a mixture of options and content material from accounts you comply with, the “Following” feed focuses on movies from your folks. Nevertheless, customers could quickly have entry to a 3rd feed referred to as “Close by.”
As first revealed by social media guide Matt Navarra, TikTok has been experimenting with a new “Close by” feed. Because the title suggests, this feed will promote native content material. The thought is just not solely to assist customers discover extra related movies for customers, but in addition to assist individuals discover fascinating occasions and locations round them.
TikTok later confirmed to TechCrunch that it has certainly been testing the new “Close by” feed with a small group of customers in Southeast Asia. Customers chosen for the take a look at will see all three feeds within the “Dwelling” tab of the app. In fact, a function like it will require the person to permit the TikTok app to entry the system’s location.
TikTok and Instagram competing with Snapchat
With the launch of the “Close by” feed, TikTok can also be making an attempt to catch up with Snapchat, which already presents the same function. At present, Snapchat customers can discover a map with content material shared close by. Extra just lately, Instagram additionally launched the same function in its app, in order that customers can uncover new locations based mostly on different individuals’s content material.
Apparently, certainly one of Google’s executives acknowledged that extra individuals have been utilizing TikTok to seek out new locations, which actually has an affect on Google search. For instance, you possibly can seek for movies of a restaurant straight on TikTok as a substitute of trying to find details about it on Google.
Having a “Close by” feed additionally opens up new alternatives for native advertisers on TikTok. It’s unclear at this level when (or whether or not) TikTok will broaden this new feed to extra areas.
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