Home News Trademark filings point to ‘Reality’ branding for Apple’s mixed reality headset

Trademark filings point to ‘Reality’ branding for Apple’s mixed reality headset

Trademark filings point to ‘Reality’ branding for Apple’s mixed reality headset

Trademark filings noticed by Bloomberg counsel Apple would possibly incorporate “Reality” within the identify and branding of its long-rumored mixed reality headset. Three separate filings present logos for “Reality One,” “Reality Professional,” and “Reality Processor,” matching the realityOS identify that cropped up in Apple’s code and a trademark software that probably refers to the headset’s working system.

The functions weren’t filed by Apple itself, however by an organization referred to as Immersive Well being Options, LLC. Corporations like Apple usually use the names of shell corporations when submitting for a patent or trademark to assist preserve their plans personal. However, as Bloomberg factors out, the Delaware-based Immersive Well being Options was registered by Company Belief Co. — one other shell firm that additionally appeared on the realityOS trademark.

As well as to the US, functions had been additionally filed within the EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay. All three filings point out “digital and augmented reality headsets, goggles, glasses, and smartglasses.” It’s potential that the “Reality One” trademark refers to the identify of the headset itself, whereas “Reality Professional” signifies a spec-boosted model that Apple has deliberate down the street, consistent with the identical “Professional” moniker Apple applies to its higher-end units. In the meantime, the identify “Reality Processor” could allude to the headset’s processing unit, which is rumored to be an M2 chip.

The functions surfaced just a bit over every week earlier than Apple’s “Far Out” occasion, nevertheless it’s unlikely that the mixed reality headset will make an look. The headset is rumored to enable for each augmented reality (AR) and digital reality (VR) experiences and video games, together with VR variations of Apple Maps and FaceTime, and probably even experiences based mostly on Hollywood films. Apple’s board of administrators reportedly acquired to check out the headset again in Could, however Apple analyst Ming-Chi Kuo predicts it received’t hit the market till January 2023.


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