Chinese language telephone producer Transsion has turn into a significant participant within the international cell phone market all with out promoting a single product in China. The affordability and specialization of Transsion merchandise for shoppers within the World South, notably in Africa, have helped propel the Shenzhen-based mostly firm to worldwide stardom.
The firm first entered the worldwide market in 2008 promoting fundamental telephones in Nigeria, Africa’s largest financial system. Since then, Transsion has entered 70 completely different international locations and ranks third globally in cell phone market share.
This week, The Wire explores Transsion’s monumental development, distinctive advertising methods, and future development potential.
AFRICAN SUCCESS
Information: Transsion Annual Reviews, IDC
Since Transsion’s entrance into the African market, it has loved exponential development in each income and market share. Transsion managed 47 % of the smartphone market in Africa in 2021 with its subsequent largest competitor, Samsung
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