Chinese language telephone producer Transsion has turn into a significant participant within the international cell phone market all with out promoting a single product in China. The affordability and specialization of Transsion merchandise for shoppers within the World South, notably in Africa, have helped propel the Shenzhen-based mostly firm to worldwide stardom.
The firm first entered the worldwide market in 2008 promoting fundamental telephones in Nigeria, Africa’s largest financial system. Since then, Transsion has entered 70 completely different international locations and ranks third globally in cell phone market share.
This week, The Wire explores Transsion’s monumental development, distinctive advertising methods, and future development potential.
AFRICAN SUCCESS
Information: Transsion Annual Reviews, IDC
Since Transsion’s entrance into the African market, it has loved exponential development in each income and market share. Transsion managed 47 % of the smartphone market in Africa in 2021 with its subsequent largest competitor, Samsung
Subscribe or login to learn the remaining.
Subscribers get full entry to:
- Unique longform investigative journalism, Q&As, information and evaluation, and information on Chinese language enterprise elites and firms. We publish China scoops you will not discover anyplace else.
- A weekly curated studying checklist on China from David Barboza, Pulitzer Prize-successful former Shanghai correspondent for The New York Occasions.
- A each day roundup of China finance, enterprise and economics headlines.
We provide reductions for teams, establishments and college students. Go to our Subscriptions web page for particulars.
